Leveraging In-House Expertise to Develop New Services
Our global tech client had significant market share.
With their extensive customer knowledge, they saw an opportunity to professionalise advisory services to customers and develop ancillary revenue. Business owners in the group, however, were globally distributed and silo’ed. The challenge was to unify a new group around the vision, design and execution of a professional services strategy.
We worked closely with the team to design a new operating model. We led workshops to develop a suite of customer-focussed, integrated services and standardise the customer development process. We used workshop outputs as the basis for a strategic plan. For over a year, we worked with the team and coached them in executing strategy and monitoring performance against plans.
The result was an engaged and energetic business team, aligned around the shared vision. The team came up with new value propositions and market segments.